Privacy Policy

Overview

This Privacy Policy describes how information is collected, used, disclosed, and protected when you visit MerscoNow.com, submit a project inquiry, or otherwise communicate with us through the website.

This website is operated under the Mersco brand. References to “Mersco,” “we,” “us,” or “our” may include Mersco Parent Corporation and the applicable regional operating company, including Mersco Inc., Mersco Miami Inc., or East Coast Contracting Corp.

The regional company serving your property may receive and respond to your inquiry. By using this website or submitting information through one of our forms, you acknowledge the practices described in this policy.

Information We Collect

Information You Provide

We collect information that you voluntarily provide when requesting a quote, asking a general question, or communicating with our team. Depending on the type of inquiry, this may include:

• Your name
• Your email address
• Your telephone number
• Your business or property name
• The property ZIP code
• The type of service or project you are considering
• Project details, questions, and other message content

Our current website inquiry forms do not request or provide a field for uploading documents, photographs, or other files.

Information Collected Automatically

When you use the website, certain technical and usage information may be collected automatically through cookies, tags, analytics tools, server logs, and similar technologies. This may include:

• Your Internet Protocol address and approximate location
• Browser, device, screen, and operating system information
• Pages viewed and links or buttons selected
• Date, time, and approximate duration of visits
• The website, search, advertisement, or campaign that referred you
• Campaign identifiers and UTM information
• Scrolling, navigation, and other website interaction data
• Form events and other actions taken on the website

How We Use Information

We may use information collected through the website to:

• Respond to questions and project inquiries
• Provide requested information or discuss a potential project
• Route inquiries to the appropriate regional Mersco team
• Evaluate the location and general scope of a potential project
• Coordinate calls, document reviews, or property visits
• Maintain records of inquiries and business communications
• Operate, maintain, troubleshoot, and improve the website
• Understand how visitors find and use the website
• Measure website and advertising performance
• Prevent spam, fraud, misuse, and security threats
• Comply with applicable legal and regulatory requirements

Information submitted through the website is used to respond to and manage the inquiry. We do not currently use website inquiries to enroll visitors in unrelated marketing email or text-message campaigns.

Forms, CRM Routing, and Communications

Our project quote and general inquiry forms are processed through Web3Forms. Submitted information is routed to our customer relationship management system and to the Mersco employees responsible for reviewing and responding to the inquiry.

Depending on the property ZIP code, project type, and information provided, the inquiry may be directed to our Central Florida, South Florida, or Eastern Shore team.

Our team may respond using the telephone number or email address you provide. These communications are intended to answer your question, discuss your requested service, evaluate a potential project, or coordinate an appropriate next step.

We do not currently use these submissions for automated promotional text messages or general email marketing. If our communication practices change, this policy will be updated as appropriate.

Cookies, Analytics, and Advertising Measurement

Our website uses cookies, tags, and similar technologies to support website functionality, protect forms, understand website usage, measure advertising results, and improve the visitor experience.

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors use the website. Clarity may collect website interaction information such as page navigation, clicks, scrolling, device information, and session activity. This information may be used to create aggregated reports, heatmaps, or session replays that help us identify usability issues and improve the website.

Google Tools

We use Google Tag Manager and Google Site Kit or related Google tags to manage and measure website activity. We also use Google Ads conversion measurement to understand whether advertising leads to website visits, inquiries, or other relevant actions.

These tools may collect device information, browser information, IP-derived location, referral information, page activity, advertising identifiers, and interactions with the website. Information collected through these tools is handled according to the applicable provider’s privacy practices.

We do not currently use remarketing audiences to target previous website visitors with Mersco advertising.

Google reCAPTCHA

Google reCAPTCHA may be used to help identify and prevent spam, fraudulent submissions, and automated abuse. It may analyze technical and behavioral information associated with a visit or form submission for security purposes.

Cookie Controls

Most browsers allow you to manage, reject, or delete cookies. Blocking certain cookies may affect website functionality or the accuracy of analytics and advertising measurement, but it will not prevent you from contacting us directly by telephone or email.

How Information May Be Disclosed

We do not sell or rent personal information. We also do not provide the contents of project inquiries to unrelated companies for their own independent marketing purposes.

Information may be disclosed to service providers that help us operate the website, process inquiries, maintain business systems, protect forms, analyze website performance, measure advertising, or communicate with potential customers. These providers may include:

• Website hosting and technical service providers
• Web3Forms and related form-processing services
• Our customer relationship management provider
• Microsoft Clarity
• Google Tag Manager, Google Site Kit, and related Google services
• Google Ads conversion-measurement services
• Google reCAPTCHA and website security providers
• Email and business communication providers
• Professional advisers when reasonably necessary

These disclosures are limited to legitimate operational, analytical, security, advertising-measurement, or business purposes.

Information may also be disclosed when reasonably necessary to:

• Comply with a law, court order, or valid legal request
• Protect the rights, property, safety, or security of Mersco or others
• Investigate suspected fraud, spam, abuse, or security incidents
• Enforce agreements or protect against legal claims
• Complete a merger, acquisition, reorganization, or transfer of business assets

Your Choices

You are not required to submit a website form. You may contact the appropriate regional office directly using the email address or telephone numbers displayed on the website.

You can use your browser settings to block or delete cookies. Your browser, device, Google account, or Microsoft account may also provide additional privacy and advertising controls.

Because we do not currently enroll inquiry-form users in promotional email or text-message campaigns, no marketing unsubscribe action is ordinarily required. You may still ask us to stop nonessential communications at any time.

Data Retention

We retain information only for as long as reasonably necessary to respond to an inquiry, evaluate or manage a potential project, maintain appropriate business records, resolve disputes, protect the website and our business, and satisfy legal or operational requirements.

Retention periods may vary depending on the nature of the inquiry, whether it develops into a project or business relationship, and any applicable recordkeeping obligations. Information that is no longer reasonably needed may be deleted, anonymized, or securely archived.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, CRM, email system, or storage platform can be guaranteed to be completely secure. You should use care when submitting information online and should not send highly sensitive information through our general website forms or standard email.

Your Privacy Rights

Depending on where you live and the laws that apply, you may have the right to request access to personal information we maintain about you, request correction or deletion, or object to certain uses of your information.

To submit a privacy-related request, email info@mersconow.com . Please provide enough information for us to understand and evaluate your request. We may need to verify your identity before completing certain requests.

We will review valid requests and respond as required by applicable law. Certain information may be retained when necessary for legal compliance, security, fraud prevention, recordkeeping, dispute resolution, or other permitted business purposes.

We will not discriminate against you for submitting a privacy-related request.

Children’s Privacy

This website is intended for commercial property and building service inquiries. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website.

If you believe a child has submitted personal information through the website, please contact us so we can review and address the matter.

External Websites and Services

Our website may include links to websites or services operated by third parties. We do not control the privacy, security, or content practices of unrelated third-party websites.

Visiting an external website is subject to that website’s own privacy policy and terms. We encourage you to review those policies before submitting personal information.

Updates to This Policy

We may update this Privacy Policy to reflect changes in our website, business practices, regional operations, service providers, or legal obligations.

When this policy is updated, the effective date displayed at the top of the page will be revised. We encourage visitors to review this page periodically for current information about our privacy practices.